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SEO for Ecommerce: Websites A How-To Guide
Wondering how you can improve your ecommerce SEO? Here are our expert tips for boosting SEO for ecommerce companies like yours!
Nowadays, SEO isn’t an optional activity for ecommerce websites. It’s a must-have if you want to succeed in an increasingly competitive digital landscape. You not only need to try and outperform direct competitors in your niche, but your ecommerce store likely competes against behemoths like Amazon and Walmart for search traffic. With SEO driving so much revenue for ecommerce stores, the time is now to improve your site’s performance in search. Use our helpful guide to get started on improving your search visibility or reach out to our team if you’d like a partner to improve your ecommerce SEO.
SEO for ecommerce is a digital marketing strategy that focuses on optimizing an ecommerce website to appear higher in search engine result pages (SERPs). It typically involves optimizing product pages, improve page load speed, researching and targeting keywords, and more.
Ecommerce SEO is important because ecommerce stores operate on online sales. While you can reach users through various digital channels, from paid to email marketing to social, search is one of the most effective channels because it meets users right when they need you.
Before getting started with ecommerce search engine optimization, it’s important to have your toolkit. While there are plenty of free SEO tools available, you’ll likely find more flexibility and capabilities from a paid tool. Here are our recommendations: Screaming Frog for website audits, Google Search Console for performance monitoring, Google Analytics 4 for performance monitoring, Ahrefs for keyword research, backlink analysis, and competitor research. Additional tools that SEOs like include Semrush, Ubersuggest, Google Keyword Planner.
Build an effective ecommerce SEO strategy with these tips: Audit your site’s SEO with a tool like Screaming Frog, Understand your company’s growth objectives for the next few years, Shadow your sales and/or customer support teams to understand your market, Establish specific, measurable, actionable, realistic, and timely SEO goals, Set up your analytics and tracking tools, like GA4 and Google Search Console. With the above steps complete, you can start doing SEO for your ecommerce site.
Here are 9 practical tips for ecommerce SEO: 1. Focus on SEO for product pages 2. Optimize for conversational search 3. Prioritize search intent matching over content volume 4. Enhance E-E-A-T 5. Use HTTPS on your website 6. Make your site mobile-friendly 7. Optimize your page load speeds 8. Earn backlinks to your website 9. Use schema markup
Bring SEO to your ecommerce website with WebFX (the team behind SEO.com). With decades of experience and hundreds of experts providing ecommerce SEO services, we can help your business generate more sales from search. Contact us online today to learn more about our SEO services.