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Boats.com reached out to SEO Inc. seeking assistance to boost their search engine rankings. While they had decent rankings, they were missing out on the Top 10 spots on Google for key product categories. The site performed well for general keywords like "boats" but lacked visibility for crucial phrases such as "boat insurance," "boat loans," and "boat warranty."
The primary objective for Boats.com was to secure a top 5 or 10 ranking on Google for their main keywords. They wanted to enhance traffic for specific product categories. For instance, they were ranked at #9 for "boat loans" but were not even in the top 50 for "boat insurance," a highly searched term. To address this challenge, SEO Inc. devised a strategy to optimize the site's structure and content.
Boats.com utilized Java server pages and a dynamic site structure, which presented obstacles for search engine spiders to index their interior pages. Additionally, the lack of text content and keyword density on these pages further hindered their visibility. SEO Inc. tackled this issue by transitioning to static URLs for better indexing and incorporating keyword-rich content at appropriate levels on each page. Themed optimization was also performed to enhance the site's SEO.
The results of the campaign were remarkable. Boats.com achieved Top 10 rankings for their critical keywords like "boat loans," "boat insurance," "boat warranty," and "boat shipping" without compromising their existing #1 ranking for the keyword "boats." This success significantly improved their visibility in the financial product categories, a feat that would not have been possible without the expertise of SEO Inc.
If you are looking to enhance your SEO, drive more traffic, and secure higher rankings on Google, SEO Inc. offers tailored Search Engine Optimization Services to meet your business needs. Whether you need assistance with SEO, PPC management, or social media strategies to attract new customers and strengthen your online presence, SEO Inc. can help you achieve your goals effectively.
In conclusion, the Boats.com SEO Case Study exemplifies the importance of strategic SEO services in elevating a website's visibility and attracting more targeted traffic. By partnering with a reputable SEO company like SEO Inc., businesses can unlock their full revenue potential and establish a strong online brand presence. If you are ready to boost your SEO performance and enhance your online visibility, consider reaching out to SEO Inc. for a free analysis and start your journey towards improved search engine rankings and increased customer engagement.