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TACORI Enterprises, a renowned jeweler known for creating exquisite diamonds and precious stone jewelry, embarked on a journey to enhance its online presence through social media. To achieve this goal, TACORI partnered with SEO Inc., a leading search and social media marketing agency. The primary objective was to establish a dominant online position for TACORI within the jewelry industry.
SEO Inc. implemented a comprehensive strategy that focused on utilizing Earned, Owned, and Advertised methods to elevate TACORI's presence on social media platforms, especially Facebook. Through innovative viral marketing campaigns like the "I'm a TACORI Girl Contest" and "The Mating Game Sweepstakes," TACORI saw a significant increase in website traffic and engagement on its Facebook page.
The results of the collaboration between TACORI and SEO Inc. were remarkable. Over the course of a year, TACORI experienced a 1,136% surge in Facebook visits, demonstrating the effectiveness of the social media campaigns. The conversion rates from the TACORI Facebook site were impressive, with a 32% conversion rate for referral traffic and a staggering 70% conversion rate on the mobile Facebook site.
In addition to the tangible metrics of increased traffic and conversions, TACORI also established a vibrant online community through permission-based marketing. This community not only engaged with TACORI's brand but also proved to be receptive to its messaging, laying a strong foundation for future growth and brand loyalty.
Moreover, the TACORI Facebook page achieved a page rank of 6, enhancing its authority and backlink profile for targeted SEO terms. This achievement positioned TACORI as a leader in the digital space, further solidifying its online presence and brand recognition.
By leveraging SEO Inc.'s expertise in search and social media marketing, TACORI successfully harnessed the power of social media to connect with its audience, drive traffic to its website, and ultimately boost conversions. The collaboration between TACORI and SEO Inc. exemplifies the impact of strategic digital marketing initiatives in elevating a brand's online visibility and engagement.
The success story of TACORI's annual social engagement serves as a testament to the importance of leveraging social media as a powerful tool for enhancing brand awareness, fostering customer relationships, and driving business growth in the digital age.