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TIBCO, a prominent B2B enterprise software solutions provider, sought the expertise of SEO Inc. to enhance their paid search campaigns. Initially managing their campaigns in-house, TIBCO faced challenges with over-inflated CPC, inconsistent market coverage, and underperforming metrics. The primary objective was to increase brand visibility and drive registrations for free whitepapers and Ajax applications at a lower cost point.
In response to these challenges, SEO Inc. conducted thorough research into the B2B software industry, analyzing competitors, target audience, and market positioning. By expanding the keyword list, incorporating long-tail phrases, implementing advanced matching, and optimizing messaging, SEO Inc. devised a strategic plan to revamp TIBCO's paid search campaigns.
The results were impressive, with a significant reduction in the cost per registration within the first month. Registration costs decreased from $28.83 to $8.03, and conversions more than tripled, with a conversion rate increase from 5.30% to 10.45%. Following this success in the US market, TIBCO and SEO Inc. expanded their campaigns internationally, targeting English and non-English-speaking markets with tailored translation services and optimization strategies.
The international campaigns mirrored the domestic success, with a conversion rate of 10.70% and a cost per registration of $8.48. By collaborating with SEO Inc., TIBCO not only achieved their goal of improving campaign performance and brand awareness but also successfully expanded their reach to international markets.
SEO Inc. stands out as a top-tier SEO company, offering professional SEO services, ROI-driven PPC campaigns, and revenue-focused search engine optimization strategies. With a proven track record of delivering high-performance digital marketing solutions, SEO Inc. continues to help businesses improve their online presence, acquire new customers, and enhance brand visibility in search and social media platforms.
For companies looking to enhance their online visibility, improve search engine rankings, and drive targeted traffic to their websites, partnering with SEO Inc. can unlock their full revenue and visibility potential. With a dedicated team of experts and a customer-centric approach, SEO Inc. remains committed to delivering results-driven internet marketing solutions that align with clients' goals and objectives.
In conclusion, TIBCO's successful collaboration with SEO Inc. highlights the importance of strategic digital marketing initiatives in achieving business objectives. By leveraging the expertise and experience of a reputable SEO agency, companies can optimize their online presence, drive meaningful conversions, and expand their market reach effectively.